ASICS — INTEGRATED PRODUCT LAUNCH
Don’t Run, Fly
ASICS’ mission is to help people move beyond perceived limits. So to introduce FlyteFoam, its new insole technology designed to elevate performance, we built a global campaign around the feeling it unlocks.
DIRECTED BY JONES AND TINO | STINK
We also partnered with the Runkeeper app to launch FlyteFoam Academy, a digital training experience featuring expert guidance from ASICS athletes, to help runners elevate their performance.
We also created idents for other ASICS categories.