V ENERGY DRINK — INTEGRATED CAMPAIGN

The V Motion Project

V Energy Drink’s brand belief is that with enough energy, you can do extraordinary things. So we set out to prove it by creating a never-before-seen musical instrument powered entirely by the human body.

CASE STUDY

The song went on to become number one on the New Zealand charts for multiple weeks, and the music video became a Vimeo Staff Pick.

MUSIC VIDEO

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Playstation → The Wonderful Life

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Amstel → Hold My Beer