ZILLOW → BRAND PLATFORM + CAMPAIGN
Let’s Get You Home
Zillow wanted to broaden what it stands for, beyond scrolling listings into something bigger and more useful. So we launched a new platform with a campaign that expanded what it means to Zillow, from curiosity and discovery to the steps that can actually get you home.
DIRECTED BY HENRY SCHOFIELD + PULSE
A launch spot featuring 7ft fan favorite Bol Bol launched during the NBA Finals, supported by a range of cutdowns.
The visual system centered around the home icon, using it as a flexible way to spotlight moments that captured the feeling of home, while a modular messaging system carried the verb across categories and behaviors.
